Job: Channel Marketing Manager

Title Channel Marketing Manager
Categories Sales
Salary 70,000 +
Location Laksi
Required Work Experience
  • Bachelor Degree or higher in Business administration or related field
  • At least 4 Years experience in FMCG sales/trade marketing in TT , MT
  • Good command of English
  • Good communication and interpersonal skills
Job Information
  • Work closely with Brand Managers to prepare launches of new products and new packsizes.
  • Provide sales volume forecast and marketing budget of new product launches
  • Create monthly channel promotions to gain market shares and to help customers grow beverage category.
  • Monitor sales performance including promotions evaluation monthly.
  • Launch new products into handling channels.
  • Roll out global events into responsible channels with marketing activities and promotions
  • Responsible for channel’s budget allocation and spending on a monthly basis.
  • Regularly monitor and analyze market data (Nielsen), internal sales data, and shopper insights before presenting to Key Accounts Managers.
  • Co-promote with various partners such as cinemas to activate movie promotions or snack partners to co-promote with beverages.
  • Develop annual business plan that includes marketing strategies and channel marketing activities.
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