Job: Marketing Manager

Title Marketing Manager
Categories Marketing
Salary 130,000+
Start Date 2013-12-15
Location Sukhumvit
Required Work Experience
  • At least bachelor degree in marketing or any related field
  • At least 5 year experience in Brand/ Category  management, Trade marketing ,data analysis and marketing research.
  • Experience in Marketing Agency is ad advantage.
  • Familiar with handling measureable KPI which is related to sale target.
  • Willing to work without direct sub ordinate
  • Proficiency in English communication and presentation skills
  • Strong driven for results and leadership
  • Innovative and people management
  • Good connection and networking with the industrial bodies
Job Information
  • Responsible for integrated marketing communication to support new campaign of  Product  to be  launched in Thailand
  • Develop new products and promotions based on consumer insights and historical sales to generate  sustainable sales and profit growth
  • Exploit TV tie-in program, direct marketing, digital marketing and POP material
  • Develop  winning product innovation and support to uplift sales on occasions i.e. Valentine, Songkarn, Chienese New Year, Mother’s Day, Vegetarian Festival, Father’s Day, Christmas, New Year, etc.
  • Develop budget sales & marketing expenses by category/ sales mix to be used in      annual plan
  • Work  with R&D and advertising agency on product concept, fine tune      execution to ensure successful launch.
  • Work  with Supply Chain to secure specification, lead time and logistic of RM      and PM.
  • Work closely with Operation Team and ensure new product and promotion      implementation complied with marketing guideline.
  • Forecast  RM and PM according to market demand and keep monitoring on their performance and stock adjustment.
  • Work with Finance Team to effectively control COG and marketing budget on monthly basis
  • Monitor and follow up on sales results by category to achieve target
  • Contacts
    • Inside the company confers frequently with Area Coach, Supply Chain, OD, MD, FD and GM
    • Outside the company regular contacts advertising, media and research agency
  • Perform other duties (i.e. International Business) as assigned by Marketing Director
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